Once upon a
time...

An 11-year-old girl got a pink Dell laptop as a Christmas present. Fast-forward through late-night creative sessions, a degree in Visual Communication, and a freelance hustle that funded her college iced coffee addiction. Here we are today!

Spoiler: She still designs, but now she charges real money.
She sounds cool
Hi, I'm Alannah and this is the story of Alfi Studio

From crafting for fun to designing for impact

We've come a very long way since
View My Recent Work

The Good Old Days

My first design tool? Microsoft Word,  - where I created.
birthday party invites that slayed the primary school
social scene. Between invites,  magazine collage and scrapbooking - I was 'booked and busy' (lol)

Fun fact; I coded my first (very basic) blog website at 12 where I posted my art, my favourite music, and general life stuff - I was always naturally drawn to creatives & technology

First Creative Biz

Soon after, I started selling paintings, prints, and even logos (YAS, logos!! turns out little me was onto something).

The College Hustle

Traded crafts for kerning and Pantone swatches. Funded my iced coffee addiction by freelancing logos between classes and other part time jobs - design started to become a large part of my identity.

I continued to freelance logos, designing merch, and developing this business skill. This is where I started to combine creativity and strategic business

The Lightbulb Moment

Graduated in 2021, worked in the corporate world, but I wanted my dream job, which didn’t exist yet  - I wanted to create something that combines branding, content, socials, design and just limitless creativity - so I did. Alfi Designs was born, a design studio where I help passionate brands & designers tell visual stories.

Trusted by design teams

I've had the joy of collaborating with many creatives -

Behind the Scenes

Follow along @alfidesigns_ for design tips, messy creative process, and my love affair with typography