My first design tool? Microsoft Word,  - where I created.
birthday party invites that slayed the primary school
social scene. Between invites,  magazine collage and scrapbooking - I was 'booked and busy' (lol)

Fun fact; I coded my first (very basic) blog website at 12 where I posted my art, my favourite music, and general life stuff - I was always naturally drawn to creatives & technology

Soon after, I started selling paintings, prints, and even logos (YAS, logos!! turns out little me was onto something).

Traded crafts for kerning and Pantone swatches. Funded my iced coffee addiction by freelancing logos between classes and other part time jobs - design started to become a large part of my identity.

I continued to freelance logos, designing merch, and developing this business skill. This is where I started to combine creativity and strategic business

Graduated in 2021, worked in the corporate world, but I wanted my dream job, which didn’t exist yet  - I wanted to create something that combines branding, content, socials, design and just limitless creativity - so I did. Alfi Designs was born, a design studio where I help passionate brands & designers tell visual stories.