We began by crafting a cohesive brand identity, followed by a comprehensive brand and social media strategy to effectively market the offering. Next, we developed an on-brand, aesthetic course overview designed for customer pitches and advertising content. Since the courses are tailored for teachers, we also wanted to incorporate a playful element that would resonate with children. To achieve this, we introduced a brand mascot named Claddagh—a character that complements the identity while appealing to a younger audience.