Sew Sustainable

‍

‍

Sew Sustainable is a slow fashion brand founded by Miriam, with a focus on handmade garments and sustainability education. Inspired by her Irish heritage and love for craft, we built a visual identity that feels thoughtful, modern, and rooted in care. The goal was to create a brand that feels both approachable and elevated, reflecting the values at the core of Sew Sustainable.

The design process focused on an old money luxury vibe, heritage and sustainability to highlight the quality and intention behind the work. From educational content to packaging and social templates, every detail was created to support storytelling and connection. The final brand feels cohesive, calm and true to Miriam’s vision.

We began by crafting a cohesive brand identity, followed by a comprehensive brand and social media strategy to effectively market the offering. Next, we developed an on-brand, aesthetic course overview designed for customer pitches and advertising content. Since the courses are tailored for teachers, we also wanted to incorporate a playful element that would resonate with children. To achieve this, we introduced a brand mascot named Claddagh—a character that complements the identity while appealing to a younger audience.